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Sellappah Structured Solutions precisely positions products in international markets for small
and medium enterprises (SMEs) worldwide. In particular, Sellappah works closely with startup companies to position
their new, leading edge products when they transit from technology incubation to commercial incubation. More so
than SMEs, startups are under significant investor pressure to get from concepts to cash, research to revenues,
and products to profit, as quickly as possible.
Sellappah targets clients from the banking, basic resources, construction, energy, financial services, healthcare,
industrial, insurance, media, technology, telecommunications, and utilities sectors.
Regardless of the company's size or sector, the products positioned by Sellappah extend well beyond their packaged
deliverables. They also include the company's services, profile, management and employees, and performance. With
this wide product range, the positioning is focussed on more than the target customers. For Sellappah, the positioning
targets also include the suppliers, investors, media, and authorities.
Sellappah positions each product precisely with each target; this positioning process is structured for success:
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dentify the unique selling points (USPs) for each product. |
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evelop key messages consistent with the product's USPs and relevant to each target. |
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mbed these key messages in the positioning collaterals. |
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ssign priorities to position only what is necessary, but precisely when it is necessary. |
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elect collaterals to achieve maximum impact with minimum investment. |
Position your products to increase cash flow, revenues, and profits;
contact Sellappah Structured Solutions.
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| © August 2005, Sellappah Structured Solutions LLC, Switzerland |
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