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Home > Programs > IDEAS Program |
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Sellappah Structured Solutions precisely positions products in
international markets for startups, small and medium enterprises (SMEs) worldwide.
To accelerate from concepts to cash, research to revenues, and products to profits,
Sellappah offers senior executives in startups and SMEs the IDEAS
program.
The IDEAS program steps executives through a structured
process that precisely positions each of their products with the identified target.
Besides packaged deliverables, the products could include the company's services, profile,
management, employees, and performance. Consequently, the targets go beyond customers
and could include suppliers, investors, media, and authorities.
The IDEAS program is structured in five stages:
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dentify each product's unique selling points (USPs) |
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evelop product-specific, USP-based, and target-focussed key messages |
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mbed key messages in positioning collaterals |
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ssign positioning priorities for minimum effort - maximum effect |
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elect collaterals for minimum investment - maximum impact |
The duration of the IDEAS program will vary with the size of the
company and the available information on its products' USPs and targets' requirements. Typically,
it would range from one day for a single-product startup to two days for a multi-product small
enterprise. Ideally, the program should be held outside the company's offices, in a focussed,
friendly, and free environment.
Position your products with the IDEAS program;
contact Sellappah Structured Solutions.
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| © August 2005, Sellappah Structured Solutions LLC, Switzerland |
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